BULK TOOLS
By automating repetitive tasks, these tools allow creators to focus on what matters most—creating compelling content and growing their channel. With more time and energy dedicated to content creation, YouTubers can attract more viewers, increase engagement, and ultimately, boost their earnings.

BLACK FRIDAY
40% off campaign to drive annual and monthly subscriptions.
RESULTS: 15,259 impressions on organic social + $1.25M new add ARR

CYBER MONDAY
Kept up the positive momentum of Black Friday promotion

NEW YEAR + CHANNEL YEAR IN REVIEW
Goal was to celebrate creators with a special offer and a FREE channel review to share insights on how their channels performed the previous year.

ACTIVE VS INACTIVE USERS
Worked with Digital Marketing Manager to create some attention grabbing ads backed by solid stats to see what would break through the clutter.

A/B TESTING TOOLS LAUNCH
New and improved features to be communicated to current and non-users.

TUBEBUDDY PROMO CAMPAIGN BLITZ

TubeBuddy is a YouTube channel tool that supports creators and brands of all sizes. The TubeBuddy YouTube extension leverages BENlabs proprietary AI to optimize channels through analysis and testing, providing content suggestions, monetization strategies, and growth opportunities. After the BENlabs and TubeBuddy teams merged, we embarked on an 8-month campaign blitz, rolling out a massive 8 campaigns to boost our presence and help creators thrive.

Through this process, we identified key elements and colors that contributed to top-performing ads. You'll notice repeated colors and elements as we continuously tested and refined our approach.

Senior Designer + UI/UX Matt Jensen, Designer Megan Seamons, Frontend Developer Logan Parke, Project Manager Shelly Maldonado and Digital Marketing expert Tom Broschinsky