OVE 1-2-3 FREE PROMO

This national promotion was designed to build on the OVE Brand Re-launch by making it even easier for dealers to buy online — while rewarding both new and loyal customers.

I developed the 1-2-3 FREE theme to align with OVE’s core brand principle: simplicity. Just like OVE streamlines wholesale transactions, this campaign needed to feel effortless. The name itself served a dual purpose — it clearly communicated the promotional offer while reinforcing how easy it is to buy and sell on OVE.

The campaign took a two-pronged approach:
1️⃣ Attracting new buyers with an incentive to try OVE’s 24/7 online auction platform.
2️⃣ Rewarding loyal customers with a special gift for their continued engagement.

From concept to execution, this campaign was designed to be clear, engaging, and action-driven — just like the OVE experience itself.