BEFORE
The space has a lot of potential and was ready to have some life breathed into it.

AFTER
We introduced a revamped color palette, a new logo, and eye-catching signage outside to draw attention. Inside, a large impact wall and a 'BE LOVE' selfie corner welcomes visitors, while a vibrant and flexible kid's corner can be rearranged to accommodate community events.

THE KING CENTER BOOKSTORE REBRAND

Pro bono project to revamp and reimagine the The King Center (TKC) Bookstore and Community Center in Atlanta, GA, with a fresh, open, and inviting space. The project includes creating a 'Kid's Corner' to cater to young visitors. The goal is to maintain the integrity of the King Center's brand and mission while modernizing the space for a unified look and feel. This project is an opportunity to design for a historically significant location, honoring its legacy while bringing it into the future.

We pitched conceptual ideas to TKC team and this was the direction chosen.

Items to be produced: New logo, mural wall wrap, floor clings, window clings, kid's corner area, paint colors and any additional items we could suggest.