VISUAL DIRECTION
Honeycomb-inspired hexagons were used to represent the structure and interconnected nature of Cox Automotive's products and brands. The flat-sided orientation created a strong, stable foundation that reinforced the idea of One Cox Auto, while messaging and KPIs supported the overall theme throughout the experience.

VILLAGE FOOTPRINT

A COHESIVE PLAN COMES TOGETHER

All efforts paid off in a big way: over 2,000 product demos and a significant boost in monthly recurring revenue, totaling more than $20M in annualized revenue.

Strong brand messaging and repeated design elements carried throughout each area.

MEETING ROOMS

A simplified brand treatment was applied across product areas to create a cohesive visual system throughout the village.

POWER UP STAGE + LED VIDEO SAMPLE
Area designated for talk tracks and award presentations.

EXHIBIT SECTION + LED VIDEO SAMPLE
Area designated for conversations and demos.

NADA 2023 COX AUTOMOTIVE TRADE SHOW EXPERIENCE

The Challenge

Create a large-scale trade show presence for Cox Automotive at NADA, one of the automotive industry’s biggest events. With many moving parts and a team new to large experiential programs, the project required strong coordination to keep design, production, and installation aligned under tight timelines.

My Role

Art Director leading environmental graphics and print production for the Cox Automotive booth footprint.

The Approach

In addition to concepting and designing the booth graphics, I helped guide the team through the production process—partnering with the exhibit house, managing specs and proofs, and working with project managers to scope and assign work effectively. My focus was ensuring every piece—from large-format panels to supporting materials—was produced accurately and delivered on schedule.

The Outcome

Delivered a cohesive branded environment that brought Cox Automotive’s products to life on the show floor while keeping a complex production process running smoothly behind the scenes.