All efforts paid off in a big way: over 2,000 product demos and a significant boost in monthly recurring revenue, totaling more than $20M in annualized revenue.

VILLAGE FOOTPRINT

INITIAL CONCEPTS
Building on the previous year’s hexagon theme, we evolved the design with fresh ideas—backlighting for dimension, cutouts to showcase textures, and kinetic shapes to convey action. All paired with content that highlighted the power of Cox Automotive.

CHOSEN DIRECTION
We landed on honeycomb-inspired hexagons to represent the organization and structure of our products and brands. While experimenting with different orientations, the flat-sided hexagons gave a steady, solid foundation that visually reinforced the idea of One Cox Auto. Messaging and KPIs were chosen to set overall theme and provide reinforcement.

Each brand was treated the same visually. One brand color and a logo applied to a banner.

Strong brand messaging and hexagon structures carried throughout each piece of the village.

Meeting rooms had space for branded signage and video elements.

POWER UP STAGE + LED VIDEO SAMPLE
This area was designated for talk tracks and award presentations.

EXHIBIT SECTION + LED VIDEO SAMPLE
This area was designated for conversations and demos. There is also a view of the Cox Automotive 2 story meeting room structure.

Event branding translated to all marketing materials including Cox Auto's event app available to all attendees.

NADA 2023

Setting the Stage at NADA 2023

NADA isn’t just another trade show — it sets the tone for the entire year in the Automotive industry. As the first and largest event of the year, it’s where major brands like Cox Automotive showcase their innovations. Cox Automotive is a $22B powerhouse with a massive industry footprint. We approached it with fresh eyes to create a branded experience that truly wowed.

Months of preparation (and plenty of blood, sweat, and tears) went into making it a reality. What made this year stand out was our mission to unify the look and feel across all the participating brands in the Cox Automotive Village. The goal? To present as One Cox Automotive.

As the Art Director, I collaborated closely with the Senior Creative Director and Senior Designer to craft on-brand concepts, execute all booth production, and help develop LED screen content that brought the experience to life. Working hand-in-hand with SteelHead, our vendor, I ensured schematics and templates were spot-on, creating detailed style and graphic libraries that were used to produce the entire village.

The work didn’t stop there — I also managed show support materials, from sales enablement tools, to marketing communications, social media, paid media, branded apparel and swag. Coordination with the Project Manager was key to keeping us on track. I made sure all deadlines were met, tackled last-minute deliverable requests, and used my deep experience with the event and the participating brands to troubleshoot challenges before they arose.

The Results?
The effort paid off in a big way: over 2,000 product demos and a significant boost in monthly recurring revenue, totaling more than $20M in annualized revenue.