Car-buying on your terms.
Now you can think outside the lanes from the comfort of your mobile device. Featuring more than 100,000 cars daily online, OVE gives you the power to buy and sell cars your way. On 24/7. On-point selection. On your own terms. Auctions on your time. Anytime.

INITIAL RESULTS:
According to an independent brand health study - very strong reception and engagement at auction and among dealers. OVE Brand Equity = 71%, Brand Believability = 67% Due to various associated campaigns during the year: Gained a significant lift in new buyers as well as won back a good number of former buyers' business, resulting in thousands of additional digital transactions.

HOLIDAY MINI CAMPAIGNS
I introduced the idea of launching holiday mini campaigns to bring awareness to the fact that while the auctions are closed during the typical holidays, OVE is always open.
4th of July results: 70% growth in transactions. Thanksgiving results: 3,000+ units sold yielding a 13% overall YOY growth. Regional Commercial transactions grew 32%.

NATIONAL AUCTION ACTIVATION
Auctions really get into the spirit of things by cover their locations with the provided launch kit items and maybe a few creations of their own.

OVE REBRAND + CAMPAIGN

As OVE evolved from a wholesale channel within Manheim into a stand-alone brand, its rapid growth in online transactions made it clear — it was time for a bold transformation. This brand re-launch positioned OVE as the go-to destination for 24/7 wholesale inventory, shifting perceptions from a backup option to a primary marketplace.

Visually, I took a clean, minimalist approach to break through the clutter of the typically flashy automotive space. Using a limited color palette and generic car imagery (since featuring specific brands wasn’t an option), I created a flexible, scalable system that kept everything on-brand while making it easy to develop new collateral.

The messaging reinforced the idea that dealers don’t have to wait for live auctions to gain an edge — they can browse, buy, and sell inventory anytime, anywhere… even in their pajamas. The launch included a full suite of national print and digital campaigns, plus collateral and promotional materials rolled out across Manheim’s 75+ auction locations. By establishing OVE as the largest, most convenient, and most trusted online wholesale marketplace, we made it the first stop for dealers looking to stay ahead of the market.

INITIAL RESULTS:
According to an independent brand health study — very strong reception and engagement at auction and among dealers. OVE Brand Equity = 71%, Brand Believability = 67% Due to various associated campaigns during the year: Gained a significant lift in new buyers as well as won back a good number of former buyers' business, resulting in thousands of additional digital transactions.