LEAD THROUGH A NEW LENS
To transition off COVID messaging, dealers needed an industry-leading partner to help them develop digital strategies and the right tools to help capture leads.

AUTOTRADER 'LEAD THROUGH A NEW LENSE' BRAND CAMPAIGN

Thoughtful, powerful, authoritative, Lead Through a New Lens sets new table stakes for the way Autotrader is going to assume its leadership position in the post-pandemic world. The old way of doing business has been dashed and it’s being replaced by an exciting new opportunity for our clients to reframe their future – one that Autotrader is uniquely qualified to drive.

The world is changing day by day. Take a look through our lens to see the way forward. Optimistic feel. Implies transparency and industry prowess with our information and offerings. The lens device helps concentrate on one area of opportunity at a time to build a cohesive 360 campaign.

Result: Design was a front-runner, ultimately, it remained a concept.