HOW DID WE GET TO OUR LAID BACK BEACH GUY?
We had to think about insurance and what would be relate-able. Then we kept drilling down until we had something that was going to resonate well with our dealers.

LISTS WERE MADE.

MATH WAS DONE

VIDEO STORYBOARD | AN AUTOMATIC DAY AT THE BEACH
Wouldn’t it be great to go to the beach and be protected 'automatically' so you can stay cool and confident!? With the help of local talent, Ryan Girard and voiceover artist Darren Hough, we brought our story to life.

AN AUTOMATIC DAY VIDEO

PRINT | ENVIRONMENTAL GRAPHICS
Window Cling and Roll-up Banner

PRINT | ENVIRONMENTAL GRAPHICS
Table Topper Card

SWAG
Water Bottle, Sunscreen and Cooling towel

MORE SWAG
Car Window Shade and T-Shirt

DIGITAL | EMAIL SERIES
Included intro, product specific and friendly reminder emails.

IN-AUCTION ACTIVATION PHOTOS

MANHEIM 'KEEP COOL' PROMO CAMPAIGN

Manheim's Summer awareness and adoption campaign created to let dealers know that they can subscribe to our purchase protection suite of products and have coverage be automatic.

When you have fewer things to worry about, you’re successful and living comfortably. Everything is “cool.” For this promotion, we used “Keep Cool” to speak to the feeling dealers get when they can buy cars with confidence — knowing they are minimizing their risks and getting automatic protection that meets their needs. And since this a Summer promotion, there is an added tie to the pleasure of keeping cool on a hot, sweltering Summer day.