Final Print Ads

Quick turn, no budget spot for the new Velocity Network

Creative Briefs and preliminary sketches. Brainstorm session opened up two directions. One is an emotional status-based approach and the other taps into trust and having a good experience. Internal client chose good experience.

Proof of concept - Closest thing to kicking the tires without leaving your seat

Crashing through the Renaissance Hotel placement during SEMA in Las Vegas

Monorail wall placement at SEMA in Las Vegas

At the shoot

In the studio creating a super low budget spot.

AUTOTRADER CLASSICS MARKETPLACE CAMPAIGN

AutoTrader Classics appeals to car guys who like classic and modern performance vehicles. This campaign was designed from the ground up to show how easy it is to find what you want on AutoTraderClassics.com. The ease of use and detailed photos help enthusiasts find their dream car without leaving their seat.

Worked with Brand Manager and Spokesperson, Elizbeth Vincent Bullock, and photographer Ernest Washington to bring our vision to life.

Print campaign was translated into environmental and trade show graphics as well as a TV spot.

The idea of finding the right car from wherever you are had an influence on Autotrader's Dukes of Hazard campaign where the Duke boys search for a new car while on the run.

Accolades: Graphic Design USA In-House Design Award for AutoTrader Classics' "Kick the Tires" print campaign