BRAND AUDIT
The brand presence was inconsistent across the solutions. Different campaigns ran for each. There was a desire to consolidate and provide a framework to begin unifying campaigns and collateral.

BRAND GUIDELINES OVERVIEW

BRAND GUIDE CLOSER LOOK
Core brand items were given a framework and then each solution was provided with all the parameters to make sure look and feel became consistent.

DEALERTRACK BRAND REFRESH

Dealertrack needed a brand refresh and a new brand guide to unify its core brand and five distinct solutions. Each solution was run by a different team, leading to a super inconsistent look with no oversight. I was brought in to tighten things up and create a cohesive look and feel across the board. Over 8 months, I redefined color palettes, mapped out key elements like iconography, illustration, and photography styles, and provided these to the external agency. It took constant communication between me, the Dealertrack marketing team, and the agency to make sure everything came together smoothly.