BE THERE WHEN IT MATTERS MOST
The big idea is to make sure our clients are in the moments that matter most. This sentiment carries through all lines of business for one unified brand campaign that plants our flag as the AI-driven solution marketers need. With BENlabs proprietary AI audience mapping tech, we connect brands to the right product placements, influencers and music collabs.

CAMPAIGN PLATFORM
"Be There" positioned BENlabs as the partner helping brands reach audiences where culture happens. Radial visuals show how brands, creators, and content connect to reach the right audiences.

BE THERE SIZZLE

DIGITAL ADS
We created ads to cover 3 lines of business as well as specific industries such as Auto, Fashion and CPG.

BENlabs 'BE THERE' BRAND CAMPAIGN

The Challenge

BENlabs needed a campaign that clearly communicated its role in helping brands connect with audiences through creators and entertainment. The message needed to reinforce the value of being present where culture and audiences intersect.

My Role

Creative lead responsible for concept development and visual direction. I helped develop the campaign platform and created the visual system used across marketing materials, presentations, and promotional assets.

The Approach

The “Be There” concept focused on the importance of brands showing up where audiences already spend their time—within culture, entertainment, and creator communities.

Bold typography and high-energy visuals reinforced the immediacy of the message while creating a flexible system that could scale across presentations, digital marketing, and promotional materials.

The Outcome

The campaign provided BENlabs with a clear and adaptable brand platform that helped communicate its value proposition across marketing touchpoints and industry conversations.