BE THERE WHEN IT MATTERS MOST
The big idea is to make sure our clients are in the moments that matter most. This sentiment carries through all lines of business for one unified brand campaign that plants our flag as the AI-driven solution marketers need. With BENlabs proprietary AI audience mapping tech, we connect brands to the right product placements, influencers and music collabs.

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We created ads to cover Product Placement, Influencer Marketing and Music Partnership lines of business as well as specific industries such as Auto, Fashion and CPG.

BENlabs 'BE THERE' BRAND CAMPAIGN

GOAL: Position BENlabs as an AI-driven tech company that creates authentic brand connections and delivers smart data insights to evolve marketing strategies.

WHAT IT'S ALL ABOUT
BENlabs fuses art and science to connect brands with the right people at the right time and place, in the content that matters most to them. They use consumer behavior and custom algorithms to ensure your brand builds meaningful relationships with audiences where they already are.

BE THERE taps a little into the fear of missing out (FOMO) and positions BENlabs AI as the path to success and certainty. We played off the 'B' in BENlabs with dynamic graphics showcasing audiences, brands, creators, and product integrations. Radial elements represent how we sift through data to target and connect brands with the right audiences through the right collabs.

RESULTS: Worked with digital media manager, Tom Broschinsky to run creative testing for B2B Lead Gen on Paid Social. The results drove our CPL down by 28% while increasing our CTR by 26%

Art Director Joni Beyster, Senior Director Marketing Lizzy Vincent Bullock