The Power of Us is all about strength in numbers — bringing together the power of Cox Automotive and our customers to create something even greater.

The previous look and feel + campaign ran for several years and it was time to evolve it. Here are some of the prior elements.

PREVIOUS DIGITAL ELEMENTS

PREVIOUS PRINT ELEMENTS

As Art Director, I did a full revamp of the brand guides to bring in updated color palettes, photography styles etc. There was also a desire to simplify the guides as they were fairly complex and lengthy.

SELECTIONS FROM NEW BRAND GUIDELINES

REFRESHED DIGITAL ELEMENTS

REFRESHED PRINT ELEMENTS

Click Here to see more of how the campaign debuted at the largest annual Automotive industry trade show, NADA.

COX AUTOMOTIVE BRAND + CAMPAIGN REFRESH

Cox Automotive’s previous look and feel supported the brand campaign Connections That Count. As we evolved through our COVID crisis campaign and came out the other side, so did our story. We wanted to move beyond connection to emphasize stability, innovation, and the power of our data. Our refreshed brand look brings a more structured, cohesive feel, using hexagons as building blocks to represent the strength and reliability we bring to every transaction.

Our refreshed look and feel, along with our new campaign, Let’s Put the Power of Us to Work for You, highlight how we’re combining product, engineering, and data to solve the industry's biggest challenges. With a revamped visual identity, a tech-forward, action-oriented photography style, and flexible design options, we’re showing that Cox Automotive isn’t just keeping up — we’re leading the way. And we can't do it without our customers.