COX AUTOMOTIVE BRAND REFRESH

The Challenge

Evolve the Cox Automotive brand following a major trade show campaign and translate the platform “Let’s Put the Power of Us to Work for You” into a cohesive visual system that could scale across marketing, sales, and product communications.

My Role

Art Director / Creative Lead responsible for evolving the visual language after the trade show launch. I defined the design rationale, expanded the system, and developed updated brand guidelines to support consistent execution across channels.

The Approach

Built a modular design system rooted in structured hexagon elements to represent strength, stability, and the connected Cox Automotive ecosystem. I mapped common use cases and created templates and guidelines so teams could confidently apply the refreshed look and feel across digital, print, sales, and event materials.

The Outcome

Delivered a refreshed brand system and campaign framework that unified the visual language across multiple touchpoints and provided clear guidance for teams implementing the new look across the organization.

Key Skills Demonstrated

Brand System Design, Art Direction, Campaign Development, Visual Strategy, Design Guidelines, Cross-Channel Execution