MORE THAN AI—MEET YOUR NEW TEAM
Each AI Agent has a name and unique skillset, working around the clock to deliver personalized recommendations tailored to a creator's channel.

PRODUCT-LED EXPERIENCE
New users could interact with select agents before being prompted to create an account or upgrade, turning the campaign into a hands-on introduction to TubeBuddy.

SCALABLE CAMPAIGN ASSETS
The concept was designed to scale across digital marketing channels, allowing the team to quickly create variations for different audiences and messages.

CREATOR DAY ACTIVATION
AI Agents were featured at the BENlabs Creator Day celebration through a cross-promotional video and event integrations. View the Creator Day project.

AI AGENTS LAUNCH - TUBEBUDDY

The Challenge

TubeBuddy needed a way to introduce its suite of optimization tools to new creators while making AI feel approachable. The goal was to create an engaging experience that allowed prospective users to try AI-powered guidance before prompting them to create an account or upgrade their subscription.

My Role

Set the creative strategy and overall campaign direction, clarifying the marketing plan and guiding the creative team through concept development and execution.

The Approach

We introduced AI Agents — distinct personalities that represented different TubeBuddy capabilities. These agents acted as friendly guides, helping creators navigate YouTube growth while subtly introducing TubeBuddy tools along the way.

The campaign made AI feel more human and approachable while supporting a product-led growth strategy that encouraged users to explore the platform and convert.