Created personas to capture how different everyone is, but that we can all come together as one team and 'Make a Little Music'

POSTER SERIES

SWAG

MAKE A LITTLE MUSIC MONDAY 'FREE COFFEE' INTERNAL CAMPAIGN

Two design teams merged and became one big supergroup. In order to help us all get to know each other and also attract some fans from the surrounding floors, we started Make a Little Music Monday or MALMM. Every Monday at 8:30 AM, we set up in the Cox Enterprises Cafe to enjoy a good DJ session or guest musician plucked from the rosters of our massive company. Grab breakfast, a FREE coffee and enjoy! The ask was to create a campaign that showed the personality of our team as well as to entice others to join and maybe create some fun swag to make corporate less corporate.

I wanted to create personas that would lend themselves to a series. This campaign is quirky and illustrates how different people from different backgrounds and ages can come together to Make a Little Music.