To kick off the campaign, we used the D & T in Dealertrack as a messaging convention to highlight critical pain points that can be solved by partnering with us.

OVERARCHING MESSAGING
Directly connect Dealertrack with the Digital Transformation needed to move forward in the Automotive industry that exists today.

PRINT ADS
Driving product demos and sales consultations.

KPI-FOCUSED PAID MEDIA ADS
Proof of concept to show how key KPIs and stats can be served up for each DT product offering and still be on brand and on message.

DEALERTRACK 'DT MEANS BUSINESS' BRAND CAMPAIGN

Dealertrack's solutions are designed to help dealerships and lenders: speed deals, drive profits, satisfy customers, provide a flexible purchase process, and speed up title release.

DT means business proclaims that it is the premier brand to extend digital transformation to the back- and the front office to complete more deals. To kick off the campaign, we used the D & T in Dealertrack as a messaging convention to highlight critical pain points that can be solved by partnering with us.

DT can mean different things to different people, and still be the same high-performing set of solutions in a streamlined package. Bottom line: A complete digital transaction is what consumers demand and dealers need for efficiency and profitability.

GOAL:
Develop an overarching campaign theme for Dealertrack F&I, Registration & Title and Accelerated Title that cascades down through the individual product messaging. This theme will be carried through all campaign assets promoting and leading up to Cox Automotive Experience and NADA virtual events.

OBJECTIVES:
The main objective of this campaign is to drive digital adoption and demo registrations. Looking to achieve the lead (pre-set demo registrations) and sales revenue goals for both client events.

THE TEAM:
David Eiben - Senior Director of Marketing and Creative
Kathy Roberts - Copy

Result: Design selected by the client for its clever messaging, and our effort to create an more familiar connection to the brand. Ultimately, it remained a concept.