RESUME - KRISTIN HOUGH (HUFF)

Bridging creativity and strategy to build impactful brands

Hands-on leader skilled in digital and traditional media, driving business goals with fresh, unskippable creative. Adept at managing cross-functional teams and seeing projects through from concept to execution.

//KEY SKILLS

Creative Leadership: Direct teams, develop strategy, and drive brand growth.
Brand Development: Craft compelling narratives and cohesive identities.
Omni-Channel Campaigns: Execute across digital, social, video, print, and in-store.
Content & Production: Oversee shoots, post-production, and high-quality asset creation.
Process Optimization: Streamline workflows for efficiency and execution.
Project Management: Managed high-impact projects from start to finish

//EDUCATION
Bachelor of Science in Advertising, University of Florida

//EXPERIENCE

MRK10 Studio, LLC. | Owner | 2024 - Present
My freelance creative consultancy, providing high-impact solutions without the overhead. Offering brand development, campaign strategy/creation as well as creative project management to help businesses build and enhance their brand presence.

BENlabs + TubeBuddy | Creative Director | 2023 – 2024 | Remote
Laid off due to lack of funding, not lack of talent.
Led creative for a Bill Gates-owned AI-driven entertainment and SaaS company. Managed global teams across the U.S. and UK, overseeing brand strategy and campaign execution.

Led a B2B rebrand and multi-channel marketing campaigns.
Led TubeBuddy's creative team through 8 rapid-fire digital promos which significantly reduced revenue shortfall, helping the company regain momentum and improve performance.
Developed video, social, and event assets to strengthen brand presence.

Cox Enterprises, Inc. Ideabar | Art Director | 2007–2023 | Hybrid
Brands: Cox Automotive, Manheim, NextGear Capital, vAuto, Autotrader, Kelley Blue Book, Dealertrack and Dealer.com.
Drove creative strategy across Cox Automotive brands ($22B industry leader). Led teams in brand development, digital, print, and video execution. My experience includes providing creative direction, art direction, design, project management, and copywriting, demonstrating my capability to perform a wide array of functions beyond formal titles.

Developed master brand and sub-brand strategies.
Executed campaign refreshes and creative direction.
Managed agency, vendor, and production workflows to ensure timely, on-budget delivery.

The Creative Group | 2007
Freelance Designer for clients such as AGL Resources and Autotrader

Verizon Information Services (WPB, FL) | 2006
Independent Division Artist

Worked directly with sales team to create custom ads
Managed schedule and workflow

TAC Worldwide Companies (WPB, FL) | 2005–2006
Freelance Designer

DECOLAV, Inc. (Deerfield Beach, FL) | 2004–2005
Production Manager

Created workflow and asset management process
Managed projects, coordinated printing and delivery of collateral
Developed B2C/B2B campaign messaging
Product photoshoot prep., including talent selection and shot lists
Assisted with trade shows/events

Cross Country Healthcare, Inc. (Boca Raton, FL) | 2001-2004 Graphic Designer/Media Coordinator

Assisted with workflow process creation, delegated work and provided art direction
Designed concept, messaging and layout for B2C/B2B campaigns
Managed ad insertion schedule for 8 company divisions and coordinated file
delivery to 40+ publications in 10 countries

ABC Distributing, Inc. (Miami, FL) | 1998–2000

Production Assistant
Started by editing content and preparing files, then took on more responsibility by culling and approving photos from photo shoots, communicating with photographers maintaining logs and liaising between buyers, studios and our sister company.

Graphic Artist
Responsible for the layout and production of a nationally circulated retail catalog.