Bridging creativity and strategy to build impactful brands

I’m a creative pro who knows how to turn strong ideas into creative that delivers. I work well with cross-functional teams and am hands-on in everything from concept through execution. Skilled across digital and traditional media, I create unskippable work that aligns with business goals and reaches the right audience.

//KEY SKILLS

  • Creative Leadership: Lead and mentor cross-functional teams to execute high-impact campaigns and solutions aligned with business goals.

  • Visual Storytelling: Expert in translating complex brand narratives into clear, compelling visual concepts that drive engagement.

  • Omni-Channel Execution: Skilled in integrated creative work across social, video, web, print, events, and more.

  • Always Learning: I’m naturally curious and love leveling up—whether it’s a new tool, trend, or way to work smarter.

  • Trusted Client Partner: I make creative feel approachable—comfortable presenting work, talking through feedback, and building solutions that actually stick.

  • Project & Workflow Management: Skilled in optimizing processes and managing agency/vendor relationships.

//INDUSTRIES
AI | SaaS | Automotive | Entertainment & Influencer Marketing | Digital Retailing | Healthcare Staffing | Retail

//SOFTWARE & TOOLS
Adobe Creative Suite | Figma | Canva | Salesforce | HubSpot | Workfront | Asana | AI Tools (ChatGPT, Midjourney, Adobe Firefly)

//EDUCATION
Bachelor of Science in Advertising, University of Florida

//EXPERIENCE

MRK10 Studio, LLC. | 2024 - Present

Founder + Creative Solutions Partner
Freelance creative consultancy. MRK10 Studio’s mission is simple: To deliver top-notch creative solutions tailored to your brand’s needs. I want to make your life easier with expert services that elevate your brand, whether you’re building something new or enhancing what you have.

BENlabs + TubeBuddy | 2023 – 2024 | Remote

Creative Director
As the Creative Director at a Bill Gates-owned company, I managed a diverse team, including U.S.-based designers, an overseas agency, contract support, and remote employees across the U.S. and UK, to achieve project goals.

  • Led the rollout of a new B2B brand and lead gen campaigns across paid media, social, video, and events, ensuring brand consistency.

  • Collaborated with marketing teams to translate their goals into creative strategy for both B2B and D2C channels, achieving effective brand alignment.

  • Provided creative direction for TubeBuddy – YouTube channel optimization product, leading rapid-fire digital-first promo campaigns over 8 months. Reduced D2C revenue shortfall, helping the company regain momentum and significantly improve performance.

Cox Enterprises, Inc. Ideabar | 2007–2023 | Hybrid

Art Director
Brands: Cox Automotive, Manheim, NextGear Capital, vAuto, Autotrader, Kelley Blue Book, Dealertrack and Dealer.com.
I gained extensive expertise across diverse roles, leading teams in print, video, digital and environmental mediums for B2B, B2C and internal comms. My experience includes providing creative direction, art direction, design, project management, and copywriting, demonstrating my capability to perform a wide array of functions beyond formal titles.

  • Led a 4-person strategy team at Cox Enterprises, focusing on the master brand and various sub-brands

  • For 3+ years, filled Project Manager role for the department and later continued managing scoping and assignments throughout my career at Cox.

  • Concept and execution of brand and campaign refreshes

  • Shaped creative strategies to enhance brand visibility

  • Worked closely with agencies, contractors and vendors to deliver on time and on budgetI gained extensive expertise across diverse roles, leading teams in print, video, digital and environmental mediums for B2B, B2C and internal comms.

The Creative Group | 2007
Freelance Designer supporting clients like AGL Resources and Autotrader. Frequently chosen as the first designer to be placed with new clients thanks to my adaptability, professionalism, and ability to quickly add value. I earned repeat requests and ultimately was hired full-time by Cox Enterprises due to the impact of my work.

Verizon Information Services (WPB, FL) | 2005–2006
Independent Division Artist

  • Worked directly with sales team to create custom ads

  • Managed schedule and workflow

DECOLAV, Inc. (Deerfield Beach, FL) | 2004–2005
Production Manager + Sr Designer

  • Created workflow and asset management process

  • Managed projects, coordinated printing and delivery of collateral

  • Developed B2C/B2B campaign messaging

  • Product photoshoot prep., including talent selection and shot lists

  • Assisted with trade shows/events

Cross Country Healthcare, Inc. (Boca Raton, FL) | 2001-2004 Graphic Designer + Media Coordinator

  • Assisted with workflow process creation, delegated work and provided art direction

  • Designed concept, messaging and layout for B2C/B2B campaigns

  • Managed ad insertion schedule for 8 company divisions and coordinated file
    delivery to 40+ publications in 10 countries

ABC Distributing, Inc. (Miami, FL) | 1998–2000

Production Assistant
Started by editing content and preparing files, then took on more responsibility by culling and approving photos from photo shoots, communicating with photographers maintaining logs and liaising between buyers, studios and our sister company.

Graphic Artist
Responsible for the layout and production of a nationally circulated retail catalog.