AUCTION CRASHERS FULL EPISODE

CAMPAIGN SITE
Site to showcase all elements of campaign including before and after images, resources and items to order and collateral to download and use.

DETAILED FIELD GUIDE

BEFORE AND AFTER

AUCTION TOOLKIT
Auctions who accepted the challenge received a promo campaign toolkit to get started. Bucket containing 2 paint color samples, a quick guide and an Auction Crashers t-shirt.

AUCTION CRASHERS — AUCTION MAKEOVER PROMO CAMPAIGN

This project was a perfect storm of creativity and impact. Manheim’s 75+ auction locations were outdated, using old branding and struggling with promotional materials.

The Cox Automotive creative team took inspiration from home makeover shows to transform these spaces, turning a challenging task into a fun, competitive event.

As Senior Designer, I created basic campaign design elements, swag, branded items for locations to order or download and print, sourced materials and furniture, and provided all documentation/guides for the transformation process. We launched at the Chicago Manheim auction, filming the entire makeover as a model for other locations. I also rolled up my sleeves and helped with the remodel (you'll see me in the video).

The project was a huge success, sparking makeovers nationwide. I was involved in 22 rollouts, earning trust and paving the way for future initiatives.