BRAND CAMPAIGN VISUAL ELEMENTS OVERVIEW

PRINT ADS
Goal was to bring in Cox Automotive's greatest assets — our people. What better way to draw clients in than to show them that we have the real pros working hard every day for them.

VIDEO STORYBOARD
Amped up by compelling images and dazzling music, Cox Automotive is bringing our clients everything from innovations to insights, solutions to people. "Let's make it real" stakes our claim as the industry's only real and authentic partner our clients can depend on.

LANDING PAGE

SOCIAL | PAID | EMAIL COMMUNICATION SAMPLES

ENGAGEMENT TACTIC
Real Talk Podcast/Webinar Here's a great opportunity to create a "REAL"-branded series. Suggested repackaging existing webinar series under this umbrella, bring different combos of experts together for hot topics, or make it interactive with Q/A sessions with our clients. This would also allow us to introduce and promote our own experts as SMEs and influencers in the industry.

CAMPAIGN PRESENTATION DESIGN EXAMPLE
Showcase engaging people photography along with new ways to treat data to freshen up the brand.

COX AUTOMOTIVE 'LET'S MAKE IT REAL' BRAND CAMPAIGN

OBJECTIVE:
Coming off a heavy COVID crisis-themed campaign, we needed to lighten things up and inject even more positivity into the Automotive industry. Step one: create a theme and messaging that resonates for our key client segments. We’ll give it meaning and make it actionable. We want to reinforce their choice to work with us as well as open them up to new solutions and ideas brought to them through Cox Automotive.

SINGLE MOST PERSUASIVE IDEA:
Cox Automotive brings people, innovation and insights together to create solutions that help our clients thrive.

This will carry through to 4 pillars that we’ll stand up throughout the campaign: