CREATIVE STRATEGY
Goal was to bring in Cox Automotive's greatest assets — our people. What better way to draw clients in than to show them that we have the real pros working hard every day for them.

BRAND CAMPAIGN VISUAL ELEMENTS OVERVIEW

VIDEO STORYBOARD
Amped up by compelling images and dazzling music, Cox Automotive is bringing our clients everything from innovations to insights, solutions to people. "Let's make it real" stakes our claim as the industry's only real and authentic partner our clients can depend on.

LANDING PAGE

SOCIAL | PAID | EMAIL COMMUNICATION SAMPLES

ENGAGEMENT TACTIC
Real Talk Podcast/Webinar Here's a great opportunity to create a "REAL"-branded series. Suggested repackaging existing webinar series under this umbrella, bring different combos of experts together for hot topics, or make it interactive with Q/A sessions with our clients. This would also allow us to introduce and promote our own experts as SMEs and influencers in the industry.

PRESENTATION DESIGN EXAMPLE
Showcase engaging people photography along with new ways to treat data to freshen up the brand.

COX AUTOMOTIVE 'LET'S MAKE IT REAL' BRAND CAMPAIGN

The Challenge

As the automotive industry emerged from the disruption of COVID, many dealers were still transitioning to digital processes. Cox Automotive needed a campaign that reinforced its role as a trusted partner helping dealers navigate rapid digital transformation while shifting brand messaging toward optimism and forward momentum.

My Role

Creative Director responsible for concept development, visual direction, and the overall campaign framework.

The Approach

Developed the “Let’s Make It Real” platform to highlight Cox Automotive’s strength in bringing together people, innovation, insights, and solutions. Bold visuals and authentic storytelling helped communicate real expertise and practical technology solutions across the automotive ecosystem.

The Outcome

The concept was selected by leadership for its ability to unify messaging across Cox Automotive’s portfolio while reinforcing the company’s role as a powerful partner during a period of major industry change.