CONCEPT 1: WORK SMARTER
Partnering with NextGear Capital helps dealers work smarter, not harder. The aim is to highlight the advantages of having a floor plan strategy and NGC as their ally without implying that independent dealers can't manage on their own. We want to show them the added benefits and support that come with having NGC in their corner.

CONCEPT 2: NO COMPARISON
We are the largest floor planner for independent dealers so really, there’s no competition. There’s us and then there’s “the other guys.” Here is a simple way to take on the competition in a way that shows there’s really no other choice than NextGear Capital.

CHOSEN CONCEPT: IT HAPPENS.
Let’s give dealers some reasons why they need us. So many things can go wrong. NextGear Capital lets dealers know that when IT HAPPENS, we have the tools an resources to keep them moving whatever comes their way.
"IT HAPPENS. Don’t let one bad week bring you down. NextGear Capital has the industry-leading tools, resources and expertise to help you keep business moving no matter what comes your way."

DIGITAL ASSETS

NEXTGEAR CAPITAL "IT HAPPENS" CAMPAIGN

For NextGear Capital, I helped develop a targeted campaign to enhance the sales team’s efforts in securing new customers. The campaign emphasized the reliability and peace of mind provided by the largest floor planner for independent dealers, highlighting the security of having access to capital as needed. Our messaging was tailored to address prospective clients’ concerns and preferences, ultimately aiming to increase conversations about partnerships and the number of applications submitted. Through clear and compelling messaging, we reinforced NextGear Capital’s position as the go-to floor planner, freeing up funds for dealers to invest in their growth.

The design goal was to maintain simplicity and stay on brand, ensuring consistency with the testimonial campaign running concurrently, using a similar look and feel.