Booth, Gamification, and Leaderboard

Apparel and Buttons

One Pager and Signage example

Social Banner Templates so winners can be shouted out on various channels

Cross-Promotional Banner. Ran banner on TubeBuddy site to promote the event as well as our presence.

Recap Reel produced by Marketing team to showcase the brand presence at VidSummit.

TUBEBUDDY AT VIDSUMMIT

A booth that turned foot traffic into engagement

VidSummit 2025 (Oct 7–9, Dallas) brought together 4,000+ creators, marketers, and industry leaders focused on growth, AI workflows, and scaling creator businesses. With a packed expo floor and constant competition for attention, TubeBuddy needed more than a standard booth — it needed an experience.

The Idea

We transformed the booth into an interactive racing experience built around a Mario Kart tournament, paired with a visual system inspired by classic video game pixel art. The look tapped into nostalgia while instantly signaling “play,” making the booth approachable, fun, and hard to ignore.

Instead of a static presence, we created a destination.

What I Designed

10’ custom booth backdrop
- Anchored the space with bold, pixel-inspired visuals
- Doubled as a backdrop for filming creator and social content
Mario Kart tournament + leaderboard
- Top 5 scores displayed in-booth to drive competition and repeat visits
- Gameplay naturally attracted both players and spectators
Branded staff t-shirts
- Graphics tied into the racing game theme for instant recognition on the show floor
Signage, buttons & flyers
- Consistent game/pixel-art treatment across all touchpoints
- Simple product info and a show-specific offer for post-event follow-up
Pre-event cross-promotional banner & social posts
- Extended the video game theme into digital channels to build awareness before the show

Every element worked together to feel cohesive, playful, and unmistakably on-brand, while reinforcing TubeBuddy’s role as a serious growth partner for creators.

Why It Worked