We wanted to do more than redesign an ad so we created a new campaign based off the same RTBs and value props.

VIDEO

LANDING PAGE

PAID MEDIA SAMPLES

DEALER.COM YOU DESERVE BETTER CAMPAIGN

Tasked with revamping Dealer.com's underperforming ads from an external agency, we explored various options.

Only Dealer.com offers proprietary insights based on real-time consumer behavior, ensuring dealers' digital marketing reaches customers effectively. We settled on the concept that people deserve better data, better leads, etc. and Dealer.com delivers.

Connected to the Cox Automotive ecosystem, including Autotrader and Kelley Blue Book, we provide insights grounded in real-time behavior, touching three out of every four consumer transactions in the U.S.

Items produced: campaign guide, print ads, digital ads, landing page update, trade show graphics and video.

SR. DESIGNER: Alexandra Fonseca | COPY: Kathy Roberts