BRAND GUIDELINES

SITE EVOLUTION
After BENlabs launched, we began integrating tech and connected data design elements to visually convey our new focus on AI SaaS. Currently, our visuals illustrate how data flows through BENlabs, revealing the right audience at the right time in the right content.
UI/UX Designer + Dev Guru: Chris Olson

We took the brand's sizzle from basic to blazing, bringing in a whole new level of excitement. The song choice was so impactful, the rally cry became "Let's Go!"
Video Editor: Michael Vincent

AUDIENCE MAPPING CLUSTER ANALYSIS VISUALIZATIONS
Its all about letting AI do the work to find the best audience for a brand and discovering untapped audiences to target.

DIGITAL AD LOOK AND FEEL
Consistent and cohesive, ensuring that every message seamlessly fits into the same design ecosystem.

BRANDED EMAILS

WEBINAR LOOK & FEEL

PRESENTATION DECK EVOLUTION
Teamed up with the VP of AI SaaS to enhance the BENlabs story with sleek design and cohesive imagery. We transformed our decks to reflect a professional AI tech company with strong ties to entertainment, balancing content-heavy slides with well-proportioned text and visuals that tell the story.

WHITEPAPERS & EBOOKS

EMPLOYEE SWAG & CUSTOM BENlabs HEADSHOTS

IN-OFFICE BRANDING

SIGNAGE

BENlabs BRAND ROLLOUT

BENlabs REBRAND

When BEN Group transitioned to BENlabs, I played a key role in ensuring the rebrand rollout was seamless and impactful. We overhauled the website, revamped digital assets, updated presentations and templates, and designed engaging swag. I crafted the visual style for imagery and guided our internal team on how to implement the new brand look and feel.

Working closely with Senior Director of Marketing Lizzy Bullock, Art Director Joni Beyster, and UI/UX Designer Chris Olson, we translated and evolved the visuals in motion.

Our goal was to firmly position BENlabs as a leader in AI SaaS and a champion of the creator economy. In addition to my creative contributions, I provided project management services, shaping processes and scheduling work to ensure everything was on track.