BRAND GUIDELINES

SITE EVOLUTION
After BENlabs launched, we began integrating tech and connected data design elements to visually convey our new focus on AI SaaS. Currently, our visuals illustrate how data flows through BENlabs, revealing the right audience at the right time in the right content.
UI/UX Designer + Dev Guru: Chris Olson

We took the brand's sizzle from basic to blazing, bringing in a whole new level of excitement. The song choice was so impactful, the rally cry became "Let's Go!"
Video Editor: Michael Vincent

'BE THERE' AI AUDIENCE MAPPING TOOL VIDEO
On top of the rebrand, we released a new brand campaign centered around BENlabs' AI-Driven Audience Mapping tool. The goal was to take the complex and make it simple through creating ways to visualize how our mapping tool works to define a brand's audience as well as finding untapped audiences to expand reach.

AUDIENCE MAPPING CLUSTER ANALYSIS VISUALIZATIONS
Its all about letting AI do the work to find the best audience for a brand and discovering untapped audiences to target.

DIGITAL AD LOOK AND FEEL
Consistent and cohesive, ensuring that every message seamlessly fits into the same design ecosystem.

BRANDED EMAILS

WEBINAR LOOK & FEEL

PRESENTATION DECK EVOLUTION
Teamed up with the VP of AI SaaS to enhance the BENlabs story with sleek design and cohesive imagery. We transformed our decks to reflect a professional AI tech company with strong ties to entertainment, balancing content-heavy slides with well-proportioned text and visuals that tell the story.

WHITEPAPERS & EBOOKS

EMPLOYEE SWAG & CUSTOM BENlabs HEADSHOTS

IN-OFFICE BRANDING

SIGNAGE

BENlabs BRAND ROLLOUT

The Challenge

BEN Group transitioned its identity to BENlabs — a newly evolved AI SaaS and creator economy brand — and needed a cohesive visual and operational rollout across digital platforms, presentations, templates, and branded assets.

This wasn’t just a design refresh. It was a strategic repositioning requiring cross-team coordination, process alignment, and disciplined execution under tight deadlines.

My Role

I led the creative and operational elements of the rebrand rollout, owning both:

The visual evolution of the brand look and feel
The process, scheduling, and communication that kept the work on track
I collaborated closely with marketing leadership, design partners, and internal teams to align vision and execution.

Approach

To balance strategy, creativity, and efficiency:

Established Creative & Process Priorities: Worked with the Senior Director of Marketing and the design team to define visual principles and operational expectations for the rebrand.
Built Structure Around Execution: Set up workflows and scheduling checkpoints that helped multiple contributors stay aligned and productive.
Translated Strategic Direction into Visual Systems: Revamped digital assets, presentation decks, emails, swag, and signage to reflect the brand’s new identity integrating tech-forward aesthetic with creator culture.
Integrated Ongoing Communication: Maintained clarity across stakeholders by documenting updates, coordinating deliverables, and managing revisions so that evolving requirements didn’t stall progress.

Outcome

The BENlabs brand rollout delivered:

A consistent and elevated visual system that clearly positions BENlabs as an AI SaaS leader with creative energy
Updated templates, presentations, and digital touchpoints that support both internal teams and external narratives
A smoother execution process that reduced ambiguity and kept stakeholder alignment high

The work not only refreshed the brand’s look but also strengthened cross-functional collaboration and execution discipline.

Key Skills Demonstrated

Creative Direction, Brand System Development, Cross-Functional Collaboration, Workflow & Process Design, Timeline Ownership, Creative Project Management, Operational Communication