BRAND CAMPAIGN AD
BENlabs bold new campaign 'Be There' allowed us to showcase our best product placements in movies, TV and creator content. This was a flexible framework that scaled across all mediums for all lines of business and key industries.

BRAND GUIDELINES
Color palette, typography, graphic elements, photography, voice and tone, brand promise and how it applies across all mediums internally and externally.

AUDIENCE MAPPING VISUALIZATIONS
Developed a visual system to explain how the AI Audience Mapping tool works—using colored clusters and connecting lines to simplify complex audience relationships between brands, creators, and content.

BRAND SIZZLE
We took the brand's sizzle from basic to blazing, bringing in a whole new level of excitement. The song choice was so impactful, the rally cry became "Let's Go!"

'BE THERE' AI AUDIENCE MAPPING TOOL VIDEO
Part of the brand rollout included a campaign introducing BENlabs AI-driven Audience Mapping tool. The goal was to visualize how the technology identifies core audiences and reveals untapped segments for brands to reach.

SITE EVOLUTION
After BENlabs launched, we began integrating tech and connected data design elements to visually convey our new focus on AI SaaS. Our visuals illustrate how data flows through BENlabs, revealing the right audience at the right time in the right content.

EMAIL SERIES

PRESENTATION DECK EVOLUTION
Teamed up with the VP of AI SaaS to enhance the BENlabs story with sleek design and cohesive imagery. We transformed our decks to reflect a professional AI tech company with strong ties to entertainment, balancing content-heavy slides with well-proportioned text and visuals that tell the story.

DIGITAL AD LOOK AND FEEL
Consistent and cohesive, ensuring that every message seamlessly fits into the same design ecosystem.

WEBINAR BRANDING

WHITEPAPERS & EBOOKS

EMPLOYEE SWAG & CUSTOM BENlabs HEADSHOTS

IN-OFFICE BRANDING

SIGNAGE

BENlabs BRAND ROLLOUT

The Challenge

BENlabs evolved its identity from BEN Group into an AI-driven SaaS platform supporting brands and creators. The new brand needed a cohesive visual system that could scale across marketing, product, and sales touchpoints.

My Role

Creative Director leading the visual rollout. I translated the new brand identity into practical guidelines, templates, and creative assets used across digital platforms, presentations, and marketing materials.

The Approach

Expanded the brand system into a scalable framework, defining how typography, color, imagery, and layout worked across common use cases. The goal was to create clarity, consistency, and a modern visual language aligned with BENlabs position in the creator economy.

The Outcome

Delivered a unified brand system and asset library that allowed teams to confidently apply the new identity across marketing, product, and sales communications.