MANHEIM EXPRESS PRODUCT LAUNCH

Manheim Express is a mobile app that puts the power of the Manheim Marketplace directly into dealers’ hands — enabling them to appraise, list, and sell inventory faster, anytime, from anywhere. It offers a fast, self-service experience with first-to-market features like 360° imaging and the industry’s only Guaranteed First Bid, giving sellers added confidence and accelerating wholesale transactions.

My Role:

As Art Director, I led the creative strategy and execution across every touchpoint — digital, print, social, email, and video — to support a seamless rollout and boost app downloads. The key challenge was designing assets that spoke clearly to two distinct audiences: buyers and sellers. Each needed a different value proposition, and we delivered with messaging and visuals that met them where they were.

• Designed a targeted landing page experience with distinct Buyer and Seller paths, streamlining the UX to quickly guide dealers to the tools and information most relevant to their needs.

• Developed sales enablement

• Produced high-impact video, social and paid ads, and email campaigns

• Crafted visual identity to align with Manheim core brand across channels to build trust and excitement

Strategic Messaging Focus:

• For Sellers: Faster turns, instant listing tools, and the ability to sell right from their lot

• For Buyers: Greater confidence with verified listings, 360° images, and condition reports

Key Results:

• 1,600+ app downloads during pilot

• Over 2,500 VINs scanned

• 400+ Guaranteed First Bids extended

• 200+ vehicle listings created with 360° imaging

• 58M+ unique visits annually to the Manheim Marketplace

Impact

The launch helped shift the industry toward digital-first selling and showed how technology could streamline the wholesale process. Manheim Express became not just a tool — but the new way to do business.