MANHEIM EXPRESS PRODUCT LAUNCH

The Challenge

Manheim needed to introduce Manheim Express, a mobile-first product designed to help dealers quickly source and purchase inventory directly from their phones. The launch needed to clearly communicate how the tool simplified vehicle acquisition while reinforcing Manheim’s role as the industry’s largest wholesale marketplace.

My Role

Creative lead responsible for developing launch messaging and visual direction. I collaborated with marketing and product teams to create campaign assets that explained the product experience and drove adoption.

The Approach

The launch campaign focused on the speed and convenience of sourcing inventory through a mobile device. Bold product visuals and simplified messaging helped dealers quickly understand how Manheim Express streamlined the buying process—from discovering vehicles to completing transactions directly from the app.

The visual system was designed to scale across product marketing, event materials, and digital promotion supporting the launch.

The Outcome

The campaign introduced Manheim Express as a fast, mobile-driven solution for sourcing wholesale inventory, reinforcing Manheim’s broader digital marketplace strategy.

Key Skills Demonstrated

Product Launch Campaigns, Creative Direction, Product Marketing, B2B Campaign Development, Integrated Marketing